Poster Series, 2020
March 2020: Covid-19 has brought the world to a halt. Apart from system-relevant workforces, the whole of Germany migrates to the home office and half of the creative industry goes on short-time work. Overcrowded hospitals. Empty supermarkets. Lockdown. Somewhere between quarantine and depression, the decision to counteract lethargy. But how can designers show solidarity?
The result is Solidarity 2020, a pandemic poster series. The partly rhetorical statements are playfully embedded in everyday situations and reflect the repetitive life we have been confronted with on a daily basis for the past year. Somewhere between hope and despair.
The series received a lot of positive feedback via social media and became part of the book Designers Against Coronavirus. All proceeds from the project initiated by CaroselloLab went to the Italian Red Cross.
Concept, Art Direction and Design: Hojin Kang