Vitalab – Mobile VR/AR laboratory
Visual Identity and Truckdesign, 2019
Vitalab is a mobile VR/AR laboratory for case and field studies as well as clinical trials to evaluate novel forms of virtual therapies and scientific research. The laboratory is built into a truck, which can reach a variety of different user groups everywhere.
The visual identity and design of the truck’s outer surface focuses on simple illustrations and a gentle color scheme, contrasting the technological nature of the laboratory. Combined with the minimalistic wordmark, the truck’s exterior becomes a memorable advertising space for a good cause.
Client: Beuth University of Applied Sciences, Federal Ministry of Education and Research Germany
Concept, Art Direction and Design: Hojin Kang
Project Management and Supervision: Jing He