TAE - KWON - DO
Poster Series, 2019
Taekwondo is a Korean martial art I learned from my father when I was a child. The name is derived from the Korean words Tae – kicking techniques, Kwon – fist techniques and Do – the way or the state of mind.
While volunteering at a refugee center besides my day-to-day design work, many of the residents told me that they were desperate for physical and psychological compensation in their often bleak daily routines. As a reaction to all the demoralizing headlines on immigration policy, I decided to take action and teach a weekly Taekwondo class there.
For the weekly class I designed this Poster series. The varying lines connecting the words Tae–Kwon–Do symbolize the journey every Taekwondo student has to take; sometimes easy and smooth but mostly hard and rough. Much like the journey for most refugees coming to Germany.
Client: Self-initiated project as a volunteer for BWF GmbH
Concept, Art Direction & Design: Hojin Kang
Model: Master Hwang-Yong Kang, Hojin Kang