Photoshop Fight Club I, 2018
Digitally printed flags, alu dibond print, imprinted concrete panel, printed acrylic plate
Backbreaking work has not been abolished, but has been moved behind screens. Photoshop Fight Club is about the ambivalence of virtual work: improved physical conditions contradict increasing psychological pressure. In the perfectionist design branch Photoshop Fight Club constitutes a place of refuge, a playground, a room for cleansing your soul.
The same techniques that causes stress and frustration in the daily design work, such as scanning, layouting, illustrating, serve to liberate one from psychological pressure. Detaching them from rules and conventions, the design process surrenders to destruction and coincidence with all its rawness and imperfection.
Credits: Hojin Kang (Concept and Design), Push Standard and Anders Tatement (Printgun Supervision)